SEO is a relatively new marketing industry. Although there are
many purported experts, most of us who call ourselves SEO
specialists are learning. The search engines are constantly
in flux, so SEO techniques that worked yesterday may not
necessarily work tomorrow. As a result, it is exceedingly
important to keep up with the fervent pace of the Internet, and
the search engines in particular.
One of the frustrations of search engine placement is that your
rankings are constantly fluctuating. The key to a successful
search engine optimization campaign is creativity, perseverance
and practice, practice, practice. Do not try to fool the search
engines by “tricking” them with unsavory techniques (e.g.,
keyword stuffing, cloaking, hidden text) because you will risk
having your web site lose favor with the search engines, or
worse, getting banned altogether.
If you are developing a new web site or redesigning an old one,
now is a good time to think about search engine optimization.
This article will describe the process of optimizing your web
pages for the search engines, as well as highlight some of the
other components that are important for a successful search
engine marketing campaign.
WRITING KEYWORD-RICH WEB COPY
I’m sure you’ve heard the old cliché: Content is king. Well,
you know what, it is! Although the Internet is graphic-rich, it
is a text-based medium. Information is what your visitors are
seeking. If you web site doesn’t present the information they
want, don’t forget your competitor’s web site is only one mouse