Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site’s navigational structure and linkage.
Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated webpages that use stylesheets or CSS, and have very little extraneous HTML.
Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different.
If you follow some simple rules for search engine optimization, your blog can rank much higher than static website pages in the search engine results pages.
Here are the most important rules to follow to get your posts listed for keywords of your choice.
1. Use your primary keyword in your blog domain
Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for.
For example, if you want your blog to get found for the keyword “rss” get a domain with the keyword “rss”, or use the keyword in a subdomain as in http://ebizwhiz-publishing.com/rssnews/
Getting a domain name with your own name might make for good branding, especially if yours is a personal blog.
But if you’re doing it for business and want the targeted traffic to flow your way, keywords in the domain or subdomain are a move in the right direction.
2. Use your primary key phrase in your blog header tags and the title of your posts
If your primary key phrase is “business blogging” make sure that the word business, or blogging, or both, appear in your blog headers (the H1 or H2 tags) as well as the title of each of your posts.
Most blogging software will take the keywords in your post title and put them into the file name of the permalink posts it creates.
For example, if you have a blog on Blogger and title your post “Search Engine Optimization For Blogs”, Blogger will automatically create a page with your post and name the file “search-engine-optimization-for-blogs.html” or something similar.
With other server-side software like WordPress and Movable Type, you may require the mod_rewrite command to save the title of your entries as a permalink.
3. Use your secondary keywords in the body of your post
If you want to get listed for secondary keywords use them infrequently in the body of your post and pepper your blog titles or links with them appropriately.
Don’t overdo this or your posts will end up sounding unnatural and spammy to readers.
4. Use your keywords in the anchor text of links
Keyword in links have more importance than simple text.
Use your primary and secondary keywords in the anchor text of links when linking to other blog posts or to other pages on your main site.
Link keywords where they naturally appear in the body text, but again, don’t overdo it, or you’ll end up with spammy looking pages.
5. Make sure search engines can spider your blog easily