The question MANY people have as they THINK about starting a home-business is this:
WHAT REALLY IS Network Marketing and MLM?
What you see Network Marketing and MLM as, has a lot to do with your perspective you were given at the time you were signed up, or what you have heard from other people if you are just looking at Network marketing and considering MLM. Every company has their own “Corporate Culture” that is unique to them, and is part of who they are.
This will influence heavily your view of what Network Marketing is. We will simply give you our views and definition after 22 years in the industry, and also to empower your ability to perform in the marketplace with Network Marketing at maximum capacity.
Network Marketing, or MLM, is considered basically a personal channel of distribution business ,for goods and services that also can have a “Mini Franchise” opportunity attached. We call Network Marketing “Personal Distribution.” You can join a network marketing company and personally distribute your products to customers, and then recruit a Rep group that you can obtain a percentage of royalties from, by overriding your groups volume. This is much like a real estate broker, and this allows you to build an override structure off of what volume and business your team builds.
And most look at Network Marketing as exactly that. A system for creating wealth through your efforts as well as other people’s efforts.
Nothing wrong there, but there is a huge void in that reality. Before you can build a group that does not fall apart, or go away, you MUST understand what MLM and network marketing REALLY is from a Big Picture standpoint, and all the rest will fall into line. There are many explanations out in the marketplace of Network Marketing, but let’s look at it from a BIGGER Picture, and Bottom Line.
All Network Marketing REALLY is, is a Personal Development System, masterfully molded into a business of product distribution, that can be duplicated. Did you get that?
READ THAT AGAIN!
What that means is Network Marketing and MLM requires and DEMANDS Personal Growth and Development from you in order to Succeed in this business. There is no other way to Succeed in Network Marketing.
Here is an INFERNO Secret that MOST people will never tell you when you first come into MLM:
Most people bring inadequate attitudes, skills and habits to Network Marketing, and with that, they try to build a business with skills that have produced failure in the past, and guarantee failure again.
No, they don’t plan to fail, they just have not developed the necessary skills to the level that is required to Succeed in MLM, simple and plain. Those skills cannot PRODUCE Success because they are not prepared FOR success.
Did you get that?
And most are never told that their skills are lacking and need refining and building. Network Marketing is not a cake walk, and does require a SOLID set of skills to Succeed.
And that is why we at PassionFire believe that LEADERSHIP is the Secret Weapon to this business of Network Marketing. People will follow you into this business, if you lead them with strength, and grow them into Success. You must learn to lead you and others on a Power Path of Growth, which will increase the odds of you Succeeding in MLM Tremendously.