How to start a Business selling Wheatgrass Supplement Products in 2022?

2022 is right around the corner! And, if you want to start a business in the New Year, what better option than choosing the green food supplements market? With the ongoing pandemic, the world population has woken up to the benefits of a healthy lifestyle, and sales of nutrition products such as wheatgrass supplements are skyrocketing.

Why sell Wheatgrass Supplement Products in 2022?

Before you jump on the bandwagon and include wheatgrass supplements in your portfolio or start new business selling wheatgrass products under your brand name, it is essential to learn whether the choice is a feasible option in the long run.

1. The Numbers Say So

According to Mordor Intelligence, the globally recognized research firm, the global wheatgrass market is booming with projected growth of 11.4 % between 2016 and 2026. Another research firm expects a CAGR of around 6% during 2021-2026. The numbers manifest a strong growth potential of wheatgrass powders, juices, tablets, and capsules.

Research suggests that North American wheatgrass products dominate the market with nearly 30% of the market share. However, Indian wheatgrass products are catching up with premium quality and affordable prices.

2. The Trend of Sustainable Foods

Wheatgrass supplements are popular because they are natural and do not contain any chemically-enhanced substances. Nowadays, people are looking for vegan, environment-friendly, natural and sustainable solutions that protect Mother Earth and enhance their health at the same time. Many consumers are ready to pay extra for eco-friendly and sustainable health supplements. You can tap into the trend and sell wheatgrass powders and capsules.

It is a lucrative option in the Asia Pacific region, especially India. The Indian population has traditionally followed Ayurvedic practices. So, organically cultivated wheatgrass supplements can help penetrate the market with ease.

3. Gluten-Free Supplements

The American wheatgrass supplement market is a mature one. However, there are chances of growth. The reason is growing gluten allergies among the U.S. population. And, people are looking for gluten-free health supplements to benefit their bodies without causing any digestive issues.

Although wheatgrass comes from the wheat plant Triticum Aestivum, it does not contain gluten, and anyone with an allergy or aversion to gluten can consume it. So, wheatgrass supplements are naturally gluten-free. You can market the products to consumers looking for gluten-free options and sell the wheatgrass supplements at a profit.

4. The COVID-19 Consequences

The last two years have changed the way we perceive our health. Nowadays, people are looking for options to get healthier and boost their immunity. Wheatgrass is an excellent way of ensuring good health. It is an incredible source of several vitamins and minerals. It has a high content of vitamins A, C, and E, iron, calcium, amino acids, chlorophyll, magnesium, phytonutrients, enzymes, fibers, and antioxidants. Research suggests that wheatgrass can help avoid heart disease, certain types of cancerous tumors, arthritis, and boost overall immunity.

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5. Availability of Contract Manufacturers

Gone are the days when you had to manufacture a product to sell it. Now, you have contract manufacturers who can customize the product formulation, packaging, and design to suit your requirements. You do not need to have a farming land to cultivate wheatgrass and then manage a manufacturing unit to produce quality wheatgrass supplements.

Many contract manufacturing services help new businesses and established companies introduce wheatgrass supplement products quickly to the market. When you work with a wholesale contract manufacturer and supplier of wheatgrass products, discuss your requirements, share your branding details and finalize the shipping schedule. And, they will manage to deliver private label wheatgrass supplements at your warehouse.