If you have written a blog post that you are sure has quality content and looks appealing, but it’s not receiving the attention you think it deserves, the simple reason could be that you didn’t create a clickable title.
Creating a title is one of the most important pieces of writing your blog post. It needs to be catchy and interesting enough if you want your readers to get enticed and read through the entire article.
If you have a boring title, potential readers may think the blog post content isn’t going to be any more interesting and just move along without clicking on the title.
According to this article from Copyblogger, 8 out of 10 people will read headline (title) copy, but only 2 out of 10 will read the rest of the content. Therefore, an appealing title can make or break your blog post!
There are many ways to create a clickable title, but here are a few suggestions to think about before you write your next blog post:
Be descriptive enough to capture your audience’s attention. Explain to them why your blog post will help them. Most people are looking for solutions to their problems when searching for something online, so make sure your title describes you have an answer.
What’s being discussed online related to your niche.
If you are writing about a recent event or a new announcement, make a reference to the news in your title. Readers love to hear about current affairs and if your title specifies that is what your blog