Before choosing which design firm your company should choose, you company should decide what exactly you will need and what your ultimate goals are. There are thousands of design firms; some specialize in web development, others in design. But which one do you need? Maybe you don’t need either, it is possible that all you need is a graphic design company to revamp your websites graphics so they look more modern.
First lets go over what exactly you need, do you need a new website or do you need to make changes to an existing site? If you are looking to make your already existing site more visually appealing then you a more likely to need a web design company, but if you are looking for more functionality and provide you with more integration than it already has, you will need a web development firm.
Web development firms typically specialize in web programming and functionality, while web design firms will specialize in making it visually appealing and usable for your visitors. There is a fine line between graphic design firms and web design firms because they both use similar techniques. Typically graphic design firms graphics will not be optimized correctly for the Internet, so if you choose a graphic design firm, make sure they have experience with graphics online. Understanding the difference will help you to choose the right firm that will help you accomplish you online goals.