Avoid These Top 5 Grammar Mistakes (And Make Your Content More Shareable!)

Typos and readability issues in your written content can dramatically reduce its shareability and reduce the number of people you’d otherwise be able to reach.

Not only that,Avoid These Top 5 Grammar Mistakes (And Make Your Content More Shareable!) Articles they also damage your credibility and authority, and can directly harm your sales.

It therefore pays to ensure your content is of the highest quality and to avoid errors wherever possible. Much as many of us may hate the word ‘grammar’, it’s worth paying attention to – it’s often simple grammar mistakes that do the damage. The good news is they are so easy to avoid once you know how!

This article reveals five of the most common grammar mistakes I see all the time, and how you can avoid them in your own content.

1. “It’s” or “Its”?

When using “it’s”, it ALWAYS means either “it is” or “it has”.

On the other hand, “its” is a possessive pronoun, as in “improve its shareability”. You should never write, “improve it’s shareability”, because if you replace “it’s” with “it is” or “it has”, it makes no sense.

So if you’re unsure whether to use “it’s”, does it make sense with “it is” or “it has” in the sentence instead? If not, use “its”.

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2. “There”, “Their” or “They’re”?

This one trips a lot of people up. Even when you know the difference, it’s still easy to use the wrong one if you’re not careful.

So for the sake of clarity, which is which?

“There” – usually refers to a place, as in, “Are we nearly there yet?”, or it’s used as a pronoun, such as, “There are many ways …”.

“They’re” – just as “it’s” is a contraction of “it is” or “it has”, “they’re” is a contraction of “they are”. Only use “they’re” if you could substitute it with “they are” and the sentence would still make sense.

“Their” – this is always possessive, as in “their followers” or “their content”. Need a simple test? Only use “their” if you could replace it with “our”.

3. “You’re” or “Your”?

Whereas “you’re” is a contraction of “you are”, “your” is possessive, such as “your website has great content”. Only use “you’re” if you could swap in “you are” and it would still read well.

4. Possessive Apostrophe

The possessive apostrophe is the source of many grammatical mishaps. It’s often not used where it should be, used in the wrong place, or used where it shouldn’t be. Hardly surprising so many of us get it wrong!

The possessive apostrophe is used to declare ownership, belonging or ‘possession of’. For example, “the website’s content” (the content belongs to the website).

Easy enough, but it’s the different rules on where to use it that create much of the confusion:

a. Add to the end of the singular noun – for example, “the article’s title”. While there is often confusion (and much heated argument!) on the topic, the general convention nowadays is that you also add the apostrophe and an s on the end even if the noun ends in s. For example, ‘The business’s cashflow’.

b. Add to the end of a plural noun, regardless of whether it ends in s or not. So, “my children’s toys”, or “the cats’ tails”.