A Blog Marketing Plan – The Basics

Marketing is a low percentage racket no matter how you do it, but blogging can seem to be the bottom of the barrel. It seems that some days no one is paying attention to you at all. You may not be using all of the resources at your disposal or, if you are, in the proper manner. You can’t blog alone and need to have a plan in place.

The following is an explanation of how to make a blog marketing plan and how that plan can work for you today.

Blog Writing and Posting

The title of this section may sound obvious (considering the title of the article), but it is the first step. You have to write a blog. Of course, you can have this part of the plan completed by someone else (say a professional writer), but even if this is the method you choose, make sure that the content matches your message/product/service.

Once the blog is written, it needs to be posted to your website and optimized. But, is this all that needs to be done?

In the past, you may have written the blog post and just put it in the queue and hoped that people would read it. Even if people read it, they may not respond. The problem here is that you are not actually marketing; you are just writing a blog at this point.

People who are interested in either your content or what you have to sell may find you and read the post, but the majority of people, who are potential customers, will not read it. The post needs a bigger send off.

Blog Promotion

Social Media Communities. Social media is a great business tool because it connects people. Although businesses are beginning to see the benefits of using this medium, maybe you haven’t yet. When you write a blog, there is a community of people on Google+, Facebook, Twitter, LinkedIn, and others that will want to know about it (ex. LinkedIn Groups, Facebook Groups, etc.).


If you have properly set up your groups and have been following and posting interesting tidbits in the past, you will get your blog to a larger audience. Other people in your sphere will tell people in theirs who haven’t discovered you yet. Begin discussions in these networks to build up relationships with their members.

Social Media Updates. In addition to starting discussions in social media communities, make sure you notify your social media networks immediately of the new post. This is how a one way your one blog post can garner you an amazing amount of new business.

Tip: Some people will suggest that you add a plugin to your site to have the new blog post automatically sent to your social media networks. I highly discourage this. It doesn’t look natural and you really have no control of what content is posted. I suggest you either go to each social network and post about your new blog post or jump onto HootSuite (or any other social media management tool) and have it sent from there.

Bookmarking. There are a variety of sites where members keep bookmarks of blog posts that they want to read later. When they add something, their connections will also see what they are interested in. Therefore, bookmarking blog posts can give the writer great exposure.

There is no need to go into each site to bookmark the blog post. You can use an automated service such as OnlyWire.com and enter very little information about the new blog post and they will distribute that.

Tip: I know that some people bookmark their own blog posts, but I would suggest you have a third party do it for you. That way, it looks more natural and it doesn’t look like you are promoting your own work.