Another great way to get more subscribers is to participate in an Ad Swap with another newsletter.
An ad swap is when two newsletter publishers each create a short advertisement (usually 5 lines with 60 characters per line) which they then swap and publish each others ad in their next newsletter.
Most newsletter publishers are very willing to participate in Ad Swaps. However, many newsletters will only participate in ad swaps with other newsletters that are of equal size and/or target a similar audience.
The best thing to do after finding a newsletter you’d like to do an ad swap with, is to send that newsletter’s publisher an email with a proposal for an ad swap, It is also a good idea to include the ad you want to swap, so they can make an informed decision. If they say no, that’s fine, there are thousands of other newsletters out there, so go find another one and try again.
3. Submit your newsletter to ezine directories
This is something that every newsletter or ezine owner should do, but many do not.
Why? Because people are lazy and it takes time to submit your newsletter to a bunch of different directories.At the time I’m writing this article there are over 110,000 matches for “ezine directiories” on Google.
I highly recommend that you set aside a day or two and submit your newsletter to as many different directories as you can. This can help you in several different ways.
For example, most ezine directories allow you to post your newsletters name, subscription info, a short description of your newsletter, a link to your website, your advertising rates (if you accept advertising), article submission details, ect.
Now when someone searches that directory and finds your newsletter, they will have a wealth of information available to them to help convince them to subscribe.
Also other newsletter owners and product owners can see your ezine and then send you offers for Joint Ventures, advertising, ad Swaps and more.
Many of the directories will also post a clickable link to your website on their site. This will help improve your search engine rankings, by having other sites link to you.
So you see there are several other benefits of listing your newsletter in the ezine directories besides just gaining additional subscribers.
4. Write ezine articles
If you own your own newsletter or ezine, then there is a very good chance that you write articles and create content for your newsletter.
But why stop with just your newsletter, why not ad a “resource box” and share it with other newsletter publishers and allow them to publish your articles in their ezines?
What is a resource box? A resource box is basicly a short 3-4 line paragraph that is located at the end of an article and introduces you to the author of the article and usually includes a link back to the author’s website. For an example, look at the resource box at the end of this article.
If you allow others to use your articles in their newsletters, they must use the article in its entirety including the resource box. What this does is spread the word about your website and it also helps to build up your credibility as an expert in your particular field.
The more you share your articles, the more people will know about you, and the more people will visit your website or subscribe to your newsletter, and that means more money in your pocket.
5. Add an exit Pop-up to your website
Many people think that pop-ups actually reduce the amount of sales you will make on your website. Now that is true in many cases, but in the case of gaining new subscribers for your newsletter, the opposite is in fact true. I will give you an example of my own experience.